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Behind the Lens: "By Equinox"

The inside stories from Terry Richardon's 2012 Equinox ad campaign.

For the latest iteration of the "By Equinox " campaign, pop culture icon Terry Richardson stepped behind the lens for us for a second time — and as you might expect, there was never a dull moment. Click through the gallery above to get the inside scoop behind each shot straight from the set with Executive Creative Director Bianca Kosoy.

Photography by Terry Richardson

Tags: Design