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Behind the Lens: "By Equinox"

The inside stories from Terry Richardon's 2012 Equinox ad campaign.

For the latest iteration of the "By Equinox " campaign, pop culture icon Terry Richardson stepped behind the lens for us for a second time — and as you might expect, there was never a dull moment. Click through the gallery above to get the inside scoop behind each shot straight from the set with Executive Creative Director Bianca Kosoy.

Photography by Terry Richardson

Filed Under: Design